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News : Equipment
TITLEIST INTRODUCES ADVANCED PERFORMANCE FOUR MODEL IRON FAMILYFocus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons
Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide Advanced Performance You Can Feel. The new Titleist ZB Forged is a blended cavity-to-muscle back set while the new Titleist ZM Forged is a traditional muscle back iron.
"We designed these irons with a focus on feel and performance," said Jeff Harmet, President, Cobra Golf and Titleist Clubs. "The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.”
Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.
Kevin Martin June 4, 2009 at 1:51AM
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Pro Shop Golf - 1018 Calloway Dr- Bakersfield,CA - 93312 - Telephone - (661) 588-7222
Opened in 1998, Pro Shop Golf is a golf store located in Bakersfield, California with approx. 5,500 square feet of retail space dedicated to golf clubs
, golf clothing or other golf equipment essential for avid California golfers.
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TITLEIST:
Titleist's mission is to serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide. Titleist shall be a Product/Market Driven Company, local market responsive, but organized around centralized product development and supply systems. Be global but think local. Titleist is committed to satisfy golfers with golf products of superior performance and quality. The Titleist culture will be one of challenging up and supporting down. Recognizing that the ultimate competitive advantage is an environment that utilizes and develops the creative energies of all associates, our objective will be to develop goal directed work teams empowered to anticipate and respond to changing consumer/market conditions.
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